Today we’re going to be talking about an increasingly well-known company in the mattress and bedding space, Happy Beds. For those unaware, Happy Beds appeared on the map from nowhere in around 2016 and with it came a new shopping experience. Aimed at competing with the online retailers at the time primarily made up of a middle ground of Mattress Online, Mattressman and Mattress Next Day, there was room for another contender. Enter Happy Beds. So who exactly are they?
Happy Beds are one of the fastest growing bed and mattress retailers in the UK, bringing dedicated and exceptional customer service alongside quality and bespoke product offerings they have been able to build up an impressive consumer confidence in such a short space of time. To date Happy Beds have amassed over 3000 5 star reviews on Trustpilot, let’s delve into what they are doing differently.
The in-store experience online
One of the biggest challenges that face consumers when buying a mattress relates to suitability. In-store it’s less of a concern, you can lay on mattresses within the store and make a choice that your body agrees with, But how do you solve this with an online only company like Happy Beds? The answer is in their Firmness Wizard.
When choosing a mattress one of the core decisions that need to be made surrounding a consumers purchase is around tension. The tension of a mattress will determine suitability around body type and since everyone has differing body types the challenge comes in recommendations.
The firmness wizard is quite simple in it’s design asking you one primary question, your weight. Answer correctly and the rating system springs to live, adjusting the firmness of the selected mattress to reflect how it will feel for you personally. This is huge because despite it’s simple design, it completely changes the game over other online mattress retailers.
It makes sense, too. Think about it. Let’s say you are 15 stone and looking to buy a mattress. Experience tells me you are likely to find the right degree of comfort and support in a slightly firmer mattress, perhaps a medium firm. But how do you shop for that when every mattress from every retailer across the web is defined differently. The wizard gives you an accurate idea of how firm the mattress will feel relative to your body type.
It works, too. Look at the reviews from Trustpilot and it’s clear that the vast majority of customers are able to choose suitable mattresses the first time. What does that mean for Happy Beds? Well they get less unhappy customers, less returns, less logistical issues. All of these allow them to work with tighter margins ensuring they can pass bigger savings onto the consumer. The result is that Happy Beds mattress line up is both cheaper and results in happier customers. It’s a fantastic achievement on what has traditionally been a stagnant industry.
