Sleepmasters is the brand chosen by Bensons for Beds to represent the vast majority of their bed frame market. The styles offered by Sleepmasters come in a range of materials including wood, metal and fabric, all of which come with fairly decent reviews in terms of feedback related to built quality and value. First established a few years ago now, the Sleepmasters brand has become a important part of the Bensons for Beds advertising campaigns, aiming to pivot away from mattresses and into the bed frame and bedroom furniture segments as a means of cross-sell.
The craftsmanship of all sleepmasters products continues to impress, with strong hard wearing materials like oak being used in plentiful quantities to create some truly stunning bed frames that will suit any house and almost any budget.
We found pricing for Sleepmasters bed frames to be around average in terms of what customers would expect to pay, so while this brand doesn't target the lower end market in its entirety , the quality to price ratio is something to be appreciated. In this instance, it’s worth paying a little bit extra and getting yourself an expertly crafted oak bed frame by Sleepmasters.
Sleepmasters From Our Reviews
Sleepmasters is a Bensons for Beds own-brand bed frame range rather than a mattress brand, which is worth clarifying upfront because the name misleads some buyers into expecting mattresses. The focus is on wooden, metal and fabric bed frames sold through the Bensons chain and online, aimed at buyers who want a matching frame to complement a mattress purchase from elsewhere in the Bensons catalogue.
Construction quality across the Sleepmasters frames we've reviewed has been consistent for the price. The oak frames hold up well to daily use, the joinery is solid, the fixings are reasonable grade, and the finish looks more expensive than what you'd expect at this tier.
What Sleepmasters Gets Right
Oak construction at an accessible price is the headline. Solid oak frames from heritage furniture brands carry a substantial premium, and Sleepmasters manages to deliver oak at pricing that competes with mid-range alternatives sold through the same stores.
The range covers traditional, contemporary, minimalist and upholstered styles, so most buyers can find something that fits their bedroom without shopping across multiple brands. And Bensons' delivery and assembly services handle the logistics, which for a bed frame matters more than it does for a rolled mattress because assembly is where DIY-averse buyers run into trouble.
Things to Consider
The name confuses people. Sleepmasters sounds like a mattress brand and gets cross-shopped as one by some buyers. The range is bed frames and bedroom furniture, not mattresses.
Some metal frame models can develop noise over time - that's a general observation across budget and mid-range metal beds, not specific to Sleepmasters. If you're sensitive to movement noise, the oak and engineered wood models hold up better on that front than the metal frames at the lower end.
Bensons-only availability means no price comparison across retailers. The same advice as any Bensons exclusive applies - wait for a sale event rather than paying the headline price.
