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Flaxby vs Emma Mattresses

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Flaxby

Flaxby mattresses are sold exclusively by the popular retailer, Dreams. The collection is a more up-market premium brand within the lineup and uses an impressive array of comfortable and soft materials in the upper layers of their mattresses to ensure a natural and comfortable sleeping surface. Flaxby are focussed toward ensuring a greener and fresher sleep that is more environmentally friendly. That’s why they utilise 100% recyclable spring systems and natural fibres to help safeguard the environment for future generations.

A feature unique to Flaxby includes their new all-seasons lineup which sees a two sided mattress which has different comfort layers on each side, giving a “warmer” side and a “cooler” side.

Read our full Flaxby review

Emma

Emma is an immensely popular British manufacturer who specialises in bed in a box mattresses. First clamouring to fame in 2015 but achieving real velocity from 2018 onwards, Emma is one of the last standing in the war on sleep having bested Eve, Casper and Leesa, all of whom had similar marketing objectives and business models. To date, Emma offers 2 mattresses commercially through their own website with store and retailer derived versions for the masses of retailers looking to piggyback the brand's success. The mattresses all feature foam as a staple with some featuring additional springs. Regardless of which version you choose, comfort is almost guaranteed with thousands of satisfied customers to date.

Recently Emma rebranded to become known as Emma Sleep and pivoted their focus toward other items in the bedding sector ranging from bed frames, pillows, duvets and protectors.

Read our full Emma review

Mattress Score

Overall Score:
Flaxby: 4.63/5.00
Emma: 4.58/5.00

Customer Satisfaction:
Flaxby: 4.63/5.00
Emma: 4.58/5.00

Price:
Flaxby: £999.00 - £2199.00
Emma: £229.00 - £799.00


Based on aggregated reviews and performance scoring, we would recommend Flaxby in this face off!


Becky
Compares

Flaxby Owner Satisfaction

Flaxby mattresses are some of the better reviewed in the industry achieving impressive scores on a continual basis that generally outperform the competition. Owners are particularly overjoyed because Flaxby is offering the great comfort and support that we all love but introduce multiple new features that help provide an enhanced sleep experience. Customers particularly enjoyed the all-season range which gave people a deep sleep all year round that kept them cool in summer and warm in winter, the perfect combination.

Customers also enjoyed the natural cotton, wool & hemp fillings that come as standard on many in the lineup with particular attention being drawn to the fantastic 5 year guarantee on most models.

Flaxby Supportiveness

Flaxby mattresses have a great deal of supportiveness thanks to the Cortec™ and DNAir pocket spring systems on offer within the lineup. The Flaxby range is what we consider to be a traditional lineup with typical high quality manufacturing processes that result in luxurious and supportive mattresses. Pocket springs have generally remained unrivaled over the years and are my own personal favourite support layer when it comes to offering good tension for back and neck support. Many of the products on offer are available with multiple tension options which means you have a choice around how firm you would like the product to be. Depending on how you sleep (front, back, side) to how much you weigh are all determinations when choosing the right supportiveness.

Flaxby Durability

Flaxby mattresses will typically perform better in terms of true longevity than many other mattress suppliers due to their large investment in good quality pocket spring support layers combined with tried and tested comfort layers of wool and silk. The combination of these materials gives customers confidence but also the retailer, Dreams. This is evident in their backing of this product lineup with the impressive 5 year guarantee that ensures long standing support in the event of any manufacturing defects. The price point for Flaxby may often price certain people out of the market who are looking for something a little cheaper, however, when you consider the lifespan and the cost per night of sleep as a result, the Flaxby offers a fantastic opportunity for sleepers thanks to its durability and comfort.

Flaxby Best Offers

We've managed to find the following top deals from across the web on Flaxby mattresses.

Emma Owner Satisfaction

Emma Sleep’s entire business model is focussed toward consumer satisfaction. Key parts of their marketing strategy comes from word of mouth and statistics show that people buy from people. What makes Emma stand out from the crowd is an interesting shift in consumer buying behaviour. Previously, if you bought a mattress and didn’t enjoy it, you were out of luck, not so with the rise of Emma. Now, if you don’t like your mattress you can simply arrange a return and get a full refund within the first 100 days. This shift has proved extremely positive for customers and has increased satisfaction in the lineup.

To date, Emma has amassed an impressive 22,000+ reviews on Trustpilot, a fantastic display given the company's fairly new tenure in the industry.

Emma Supportiveness

Firmness is a very subjective thing which proves a particularly tough nut to crack when you are producing one mattress to suit all people. So much so that Emma has prototyped and tested numerous models previous to going to market in order to get that mix just right. The result? Right now Emma has two mattresses, a medium tension and a medium firm tension. Medium is a great supportive rating as it gives the user enough body contouring and support in the back and neck while giving enough softness and compression to accommodate those who sleep on their side or are of a lower BMI. It really is considered the one-size-fits-all approach and it’s one that suits many who purchase an Emma mattress, just take a look at the thousands of reviews to date.

Emma Durability

With the mid-range price point of Emma products, it’s important for shoppers that the bed lasts for a number of years. Generally we find companies consistently trying to cut costs at the expense of durability. Fortunately Emma already has a unique business model as the mattresses follow the rolled and bed-in-a-box model that allows savings through logistics and delivery meaning Emma can spend more on materials while still finding profit. The result of this means you get a mattress that is affordable and of higher quality than competing brands which, as a result of the quality increase, is more durable and lasts longer as a result. It’s a win for everyone.

Emma Best Offers

We've managed to find the following top deals from across the web on Emma mattresses.

Flaxby Most Useful Customer Reviews

5 Verified Reviewer

I did a lot of research to find the right mattress. After a lengthy period hunting, I came across this model within the Flaxby range. It has everything that my partner and I were looking for. We had put up with our previous mattress for far too long so we decided to make an investment. We have not been disappointment at all. Considering that this only comes in either a medium/firm or firm, I was surprised at just how comfortable the medium/firm actually is. We sink into it. The pillow top does help. We've only had the mattress a few nights and know that we are getting the best sleep ever as it is a world famous Harrison Spinks. The mattress is a lot taller than our old one, and I was worried that the sheets wouldn't fit as a result and we would have to by king size sheets, but everything fits perfectly. Oh, aches and pains in my neck have vanished. Suffering with pains when you wake up, then do yourself a favour and get a Flaxby. You will not be disappointed. Hand made is BEST made.

5 StephanieJ

Amazing!! We bought the king size, solid slat bed with a smart 43” LG TV. We assembled the bed ourselves which wasn’t too hard as we were given the instructions on purchase to study before it arrived. It arrived within 6 weeks and the delivery men were so friendly they took everything up to our bedroom for us! The frame itself is very sturdy, barely even wobbles (during activities) we probably could have gone for a better mattress but the one we chose suited budget. The tv takes about 20 seconds to go up and down, comes with a remote to go up and down the remote is even a torch as well! Even the headboard is cosy to sit up and lean against with or without pillows. My only wobble with it is I would have liked the frame to be a bit higher. All in all the best purchase we’ve ever made!

5 J Fraser

The service from the Dreams store in Berryden was great, with sound advice given and all questions answered. I was kept informed about the scheduled delivery and was provided with a 2 hour time slot the day before, which was confirmed with a telephone call from the drivers on the day. They were courteous and ensured that the mattresses were in place and as expected, removing my old ones, and taking all the packaging away too. My only issue, was that the cost of removing and disposing of my old mattresses had risen significantly, taking advantage of the difficulty accessing uplifts by the council. I would definitely buy from Dreams again and have recommended them to friends and family.

5 LincolnImp

I made the purchase of this ottoman storage double divan with aquatic mattress and headboard entirely over the telephone. The sales rep at the Grimsby store was so helpful - I knew I wanted a velvet finish to the bed and he was able to assist me with various pricings, options and colourways. When the bed was delivered, the two gentlemen who assembled it were efficient and friendly and took the time to show me how to access the storage - where to hold when lifting and closing (two separate techniques). I am very happy to recommend Dreams for quality, value and service, from showroom to delivery.

4 Mazzaw

After spending a lot on a previous memory foam mattress that was terrible we had to bite the bullet and go back to a spring mattress - initially this mattress was a shock as it felt so firm. I bought a mattress topper (grudginly)to give it a little softness - its now 3/4 weeks in and im much more used to it. Dreams in york sales service was excellent. The communication about delivery was excellent and the delivery lads were excellent, well mannered and even took their shoes off and i never asked them too. The mattress quality is excellent - i maybe should have got a softer setting

Emma Most Useful Customer Reviews

5 Verified Buyer

After purchase and having a nightmare with a different boxed mattress from a very well-known brand, I was really sceptical about all the positive reviews for this but really wanted to see if they were all the same.
I need not have feared. This is simply brilliant.
Excellent delivery from 2 John Lewis drivers who both wore masks and asked me to keep my lounge door closed. They called to say they were on their way so I had everything ready.
Yes the mattress needed airing for a few hours and what u found was that if you remove the top cover this helps the foam breathe. I washed the cover twice straight after each other and left the mattress overght with the window wide open in the bedroom.
The results were that within a few days the smell had completely gone and nothing was lingering. Yes put your nose to it and you could still smell bits but nothing like the other I had which smelt toxic.
The comfort is fantastic. If you sit on it you sink, especially perched on the edge but once laid flat on it your body is well supported with no bottom sag in the middle that I had from the previous one.
A few months in and I have to say this is the best mattress I have ever had. No dips, easy to change due to handles close to the 4 corners and very light.
The zipped top is great for removing and washing if needed.
John Lewis you have restored my faith in boxed mattresses after a terrible experience with another brand.
Stick with this one and you wont go wrong.
I use 2 firm down pillows with it and due to the softness of the mattress they have eased more giving a medium to firm response. With my previous mattress these pillows were far too hard so you may need to play with some pillows as they will feel different.

5 Verified Buyer

I am soooooo glad that I bought this just before the Black Friday when it came back into stock. This bed is so comfortable! I have never had a memory foam mattress, only a mattress with springs. It sound strange but I cant believe how quiet it is! When my boyfriend moves around, I cant hear or feel anything! The mattress is currently on the floor as my new bed frame has not arrived yet and its still very comfortable. Its not too firm. I would definitely say its medium. I am thinking about getting the firm topper which is free. But will decide once frame arrives. The mattress is a lot lighter than my previous mattress which makes changing the sheet easier. And the delivery service was excellent. I received a text message with my 4 hour time slot. And it arrived exactly at the beginning of the slot. I was running late and the driver called me and waited for me. He even took it up two flights of steep stairs. All the Way to my flat. There is a slight chemical smell. Its been two weeks and sometimes I do get a hint of it under the sheets. But I wouldnt say its terrible or very noticeable. And would probably disappear faster if I aired the mattress out a bit. There are only two downsides for me. Number one, the handles on the side arent very strong. Number two, I never want to get out of bed in the morning, so Im nearly late for work every day!

5 Verified Buyer

We had been waiting to get a new mattress from before lockdown, but wanted to go to the storeroom of a well known manufacturer but hadnt found the time. After some research and reading reviews decided to take a chance on this mattress rather than just keep waiting for said showroom to re-open, and are we glad we did. This mattress is wonderfully comfortable and a fraction of the price we were considering spending on the other mattress. With the price, the option to return if not happy and the 10 year guarantee you really cannot go wrong with this mattress. It is also considerably lighter than the one we were considering - a consideration as you get older, particularly in these strange times when you might only get something delivered to the door. My wife is sensitive to temperature at night and we have slept (or tried to sleep) on mattresses that seem to generate heat, and this was a concern with a mattress that included memory foam, but there has been no issue from that perspective. Others have commented on the smell of the mattress, but having left the mattress to "settle" and air for 24 hours, we didnt find this to be an issue. All in all delighted with this purchase and would recommend to others - so much so that we bought a second for the guest bedroom.

5 Verified Buyer

I was a little dubious at the beginning about this product because of reviews online and had to think before I purchased it but after a week I decided to just buy it as it comes with a sleep trial so its risk free (200 night trial)
The mattress is top quality, was surprised at how easy it is to unpack and get ready on the bed. After about 3-4 hours it was in its full size and ready to sleep. The best thing to do is leave the window opened so room is well ventilated as it has a new sort of smell at the beginning, I would say this lasts about 48 hours but can be longer.
The easiest way to allow this mattress to expand is to remove the top cover and let it breathe (tip that Emma gave me when I emailed them). The first time I used it I felt so weird sleeping on it (in a good way), it was so comfortable! It just goes to show how bad an old mattress is. I find it a little soft for me however you can receive a comfort layer (request these and Emma will send it free of charge) which can improve it and make it firmer and also add 14 days to the trial!
Has it made a difference to my sleep? Yes!
Would I recommend it? Yes!
Would I buy another? Yes!
Do I want to get out of bed in the morning? No

5 Verified Buyer

This is a fantastic mattress and extremely comfortable. Having bought a different out of the box mattress that seems to be on the TV all the time, I was really apprehensive about getting another as the first one was great for the first few months but then sagged in the middle and the springs became faulty. John Lewis were brilliant however and refunded me.
So onto this one - delivery was fantastic as always and contactless as I stayed downstairs.
The mattress is easy to turn around due to the 4 handles - 2 on each side which is a bonus. The quality is outstanding and the top cover is easy to remove and wash.
There was a slight smell for a couple of weeks but I regularly removed the cover to air the foam for a few hours and washed the cover so it smelt of my washing powder. This has now completely gone.
The firmness did take a while to get used to. I had a cheap firm mattress from a famous swedish store so this felt soft but after a few nights sleep, this wasnt an issue. I now sleep soundly.
Really pleased with this and with the 200 day trial and no quibble return - I feel very assured that this could finally be the one for me.
Highly recommended.